A Spring campaign to drive awareness of five key cost-effective European city break destinations, all flying directly from Birmingham Airport.

 

To target 20-30 year olds in the West Midlands, the team used data and insights to formulate a creative approach. This tapped into the audience’s thirst for travel whilst staying aware of the decrease in disposable income. The campaign launched across DAX advertising, Spotify Audio Advertising, paid social and paid search. 

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8.7 million impressions. 22,078 total clicks. 9830 new website users.